KAYO is part of International Confex

35 years at the forefront of the events industry International Confex is renowned as the UK’s leading event for the MICE industry. Attracting over 8,000 unique visitors, it provides the ideal platform to connect with senior event organisers of both inbound and outbound events. Are you involved in delivering meetings or events? International Confex, is […]

Why events are more than ever a good investment

The event treasure hunt In a series of articles, you could read about ways to boost the ROI of your events while creating a more personalized and state-of-the-art visitor experience. Now is the time to read how you can support the predicted B2B trends while uncovering the treasure of your events. [emaillocker] A flood of […]

Offer a memorable event visitor experience

Stand out from the crowd at B2B trade shows and events Trade shows and events are still very important in the life of the decision makers. Throughout the buying cycle events are key for purchase-decision makers and -influencers: they allow to collect information in the early stage, ask targeted questions to potential suppliers once having a better […]

When the show is over: how to secure B2B event leads?

Optimize your event lead generation Does the following sound familiar? Your sales and marketing teams have worked very hard to meet the deadline of a major event or trade show. On top of that they made long hours during the event. The event is over and the teams’ energy is gone: everyone is on leave, […]

Content is King

How to optimize its targeted use at events The digitalization of the B2B customers’ buying cycle forces companies to propose the right content at the right moment. Today approximately 70% of the purchase decision cycle takes place online. During these 70% the buyer is in front of your digital content only, as a vendor you […]

B2B marketing budgets: events get the money but how is their ROI doing?

According to sources like Forrester and IDC TechWatch events are taking between 15 and 20% of B2B marketing budgets. This percentage remains stable on a budget that grows with 5-6% per year since the last big economic crisis in 2008. Events are taking a stable 15-20% of B2B marketing budgets (Forrester, IDC TechWatch) Events are the […]